Medical & Scientific Affairs /

The science is always where we begin. It's what we were founded on as an agency (10+ years ago) and it's what we bring to the table in every conversation we have. Medical and Scientific Affairs provides information to our internal teams and clients by tracking and presenting summaries of clinical data reports, attending conferences, monitoring on-line and social media, understanding the competitive landscape and, ultimately, identifying brand opportunities.

Through the use of clinically trained physicians, the group grounds our approach, identifying the unique insights of the physician's role as it relates to a particular product and condition.

Intelligence & Analytics/

At The CementBloc, we use analytics to create—not just evaluate—successful and impactful healthcare communications programs.That's why we integrate the best data-driven strategy into every aspect and every phase of a brand.

Our market intelligence and campaign analysis skills inform every move we make and every skill we offer. From social media monitoring and customer segmentation to measurement of multichannel sales and marketing programs, we ensure that no matter the project, from the biggest launch to the smallest deliverable, a cohesive measurement plan is driving our creative, even before pen hits the napkin.

Strategic Planning/

Educate. Sell. Engage. 3 platforms we view as art forms. That's how we build modern brands. We ground this approach in the science of strategic insight mining, finding hidden truths that, once successfully acted upon, will effectively change behavior. Our vast experience in the healthcare space enables us to dissect complicated conditions and crowded markets with calculated precision.

Our insights allow the creative work to carve out a unique place in the mind of our customer. They transform conventional approaches and tactics into groundbreaking ones. Ultimately, they cultivate a brand's identity, and keep it relevant over time—always with measurable results.

Branding/

We know that the first step in building great professional and consumer healthcare brands is about finding that untapped market vein, about opening a window into real unmet needs, and then working with cross-functional teams to turn those insights into creative reality.

Our creative is driven by the understanding that everyone is a consumer. Healthcare providers (HCPs), payers, and patients all consume information. They just consume it differently. That’s why we view a brand from every angle—HCP, payer, and patient—and then create multichannel healthcare brands that resonate across all audiences.

Access & Reimbursement /

We know that access is more than formulary placement and price. That's why we draw on our access experts to ensure that the right data and the right message are available at the right time to establish a brand's value, optimize patient access, as well as ease the reimbursement process. From prelaunch planning to monitoring the actions of government payers and policy groups, payer strategy is an integral part of our core creative thinking.

Digital & Multichannel/

We’re interested in creating healthcare brands that strategically cross the line. Brands that converge the traditional, the nonpersonal, and the digital, in new and innovative ways. From distinct digital delivery to fresh multimedia experiences, we know that the medium influences the message.

That’s why we fully integrate our multichannel experts into every team so that ideas flow freely and cohesively between media. We’re building a culture where everyone is multilingual, and where no concept is limited to a single channel or audience.

PRM/CLM & CRM/

Want to start a relationship? We know how, when, and where to do it. We're experts at playing all the strategic angles of relationship marketing. From implementing Professional Relationship Marketing (PRM) programs to building Customer Relationship Marketing (CRM) ones, we can speak from experience.

And our experience has taught us that the same principles apply. Customized engagement platforms build lasting bonds to your audience above and beyond specific product attributes. In addition, those bonds are only strengthened when you integrate a Closed-Loop Marketing (CLM) program. CLM makes sure your nonpersonal tactics are building upon your personal ones.

It's when you are able to connect the total brand experience, from brand-to-physician-to-patient-and back that you realize the full potential of relationship marketing. That's when you create connections that translate into loyal relationships (not to mention increased sales force effectiveness).

Global /

The CementBloc is a founding partner of Indigenus, an international network of award-winning, independent healthcare agencies that covers 100% of the global market. Indigenus extends the inclusive culture of The Bloc around the world, so your brand can thrive anywhere from Mexico City to Mumbai.

Indigenus allows you to add local flavor to any global brand, while maintaining one singularly creative and cohesive voice.

To learn more about the Indigenus network, click here.