Bayer SimpleWinsPro.com /
The beginning of a beautiful relationship

According to the American Diabetes Association, 8% of the US population suffers from diabetes. Given that staggering fact, it's no surprise that physicians are awash in promotional and marketing efforts aimed at differentiating one diabetes meter from another.

Our idea: Change the essence of the relationship between physicians and Bayer. Change the way they view meter selection. Change the way they interact with the brand. Establish separation from the competition not based on product attributes alone, but by completely overhauling the support-service model.

Toward that end, we built Bayer SimpleWinsPro.com, a closed-loop marketing platform that would educate, sell, and engage with diabetes practitioners around the country.

Overview / Novartis Vaccines