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We strongly believe that local markets should be closely involved in the global brand-building process, from early strategic thinking, through creative ideation, to rollout and life cycle management. Our inclusive process pulls in insights and creativity from around the world, considers regional differences from the outset, and encourages the sharing of locally developed materials and best practices for the benefit of the brand. This ongoing synergy ensures local buy-in, and provides our clients with truly aligned global brands.

The CementBloc provides 100% global coverage -- full-service agency teams are located in major and emerging markets, while secondary markets are served by our Convergency Hubs. These offshore hubs provide cost-sensitive translation, print, and digital services, ensuring brand consistency and cost-efficiency worldwide.